Junior Product Marketing – Da Nang

Product Marketing Executive


Da Nang City





About DataHouse Asia

DataHouse Asia, a member of the ʻike Group, is a prominent software development company with three branches located in Da Nang, Ho Chi Minh, and Binh Duong, Vietnam. As part of the ʻike Group, a growing collective of innovators, technologists, and entrepreneurs, we are closely affiliated with DataHouse Consulting, our sister company founded in 1975 in Hawaii, US.

As one of the most prestigious software development companies in Vietnam, we provide end-to-end services for great enterprises, governments, and start-ups. With over 10 years of experience in the software engineering industry, we have successfully collaborated and delivered our high-quality software projects to partners in 19 countries worldwide.

Role Purpose

The Product Marketing Executive will play a crucial role in supporting the Product Marketing Manager to develop and execute effective marketing plans for our SaaS and PaaS products, as well as driving our Go-To-Market strategy. This position offers the opportunity to contribute to our goal of growing product visibility and exploring new trends and markets.

Main Accountabilities

1. Market Analysis

  • Conduct market research and analysis to identify new trends, market opportunities, and customer needs, providing insights to inform product development and marketing strategies for both PaaS and SaaS offerings.
  • Assist in creating and implementing comprehensive Go-To-Market strategies for new product launches, including positioning, messaging, pricing, and promotional activities.
  • Develop and maintain a customer relationship management (CRM) system to effectively target and engage specific audience segments, ensuring personalized and relevant communication.
  • Regularly monitor and analyze the product market, including competitors’ activities, pricing strategies, and customer feedback, recommending adjustments to the marketing strategy as necessary.
  • Conduct ongoing competitor analysis within the US market to identify opportunities for product differentiation, improvement, and new feature development.
  • Analyze market demand for existing and future products in Vietnam and other Asian markets, identifying customer needs, market trends, and potential partnerships to drive business growth.

2. Marketing collaterals

  • Collaborate with the marketing team to optimize sales materials, product documentation, website content, and presentations, ensuring consistent messaging and brand representation.

Job Requirements

  • Education: Bachelor’s degree minimum
  • Experience & Skills: Strong proficiency in business English to effectively communicate and collaborate with internal teams, stakeholders, and customers.
  • Personality traits: Tasks ownership, presentation skills, Analytical Thinking, creativity, proactivity

Job Benefits

1. Competitive Compensation:

  • Competitive salary, bonuses, with monthly allowances.
  • Annual performance appraisal and salary review.
  • 13th salary and extra bonuses based on performance and profitability.
  • Monthly entertainment and team-building allowances.
  • Provided working tools: laptop and widescreen.

2. Continuous Learning and Development:

  • Work with a global team and international clients.
  • On-site programs to explore different cultures.
  • Seniority rewards and learning budget.
  • Extensive training sessions and certificate rewards.

3. Fun Vibes at Work:

  • Weekly cafeteria expenses and snacks at the office
  • Celebrations for public holidays and special occasions: Tet, Women’s days, Men’s Day, Children’s Day & Mid-Autumn Day, Programmer’s Day, Teacher/Trainer’s Day, and Christmas Day…
  • Clubs and sports activities: football, table-tennis, badminton, foosball …

4. Health and Well-being:

  • Statutory insurances and annual health-check.
  • National coverage healthcare card and flu shots.
  • 12 annual leaves + 4 family days-off with extra days-off corresponding to employment milestone
  • Supportive gestures for your important milestones.
  • A company trip every summer, an annual year-end party, team-building activities, and so much more fun are waiting for you!

Join our exceptional team and enjoy these attractive benefits. Explore our open positions and take your career to new heights with us!

Apply now
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